Blocks submissionGoogle Play

Title, icon and developer name carry no emoji, shouting, ranking, price or programme claims, and no anonymous testimonials

What is checked This rule is decided by code from the built app and the listing: listing.text.

Applies to every app

Checked from built, not yet uploaded, on a test track, submitted and in review, published

The rule, in our words

• Metadata: Title, icon, description, developer name, screenshots and promotional images must be honest, well written, relevant and suitable for all audiences: no unattributed testimonials, no keyword blocks, no emoji or repeated special characters in the title, icon or developer name, no all-caps outside a brand name, no misleading icon symbols, no claims of ranking, price or a Play programme, no sexual, profane or violent imagery; the title is at most 30 characters.
• App Promotion: No deceptive or forced promotion anywhere: no ads imitating system alerts, no sexual ads for downloads, no redirecting to Play or installing without an informed action, no unsolicited SMS promotion; the developer answers for their ad networks and affiliates; and no title, icon or developer name may claim ranking, price or a Google Play programme.

Okkok never stores the stores' text. Each item above is our paraphrase, and the link is the page it rests on, verified unchanged by fingerprint on every run.

The other store

• Title length is identical (30 characters). Google additionally bans emoji and repeated special characters in title/icon/developer name, all-caps outside a brand name, unattributed testimonials, misleading icon symbols and claims of ranking, price or a Play programme; Apple additionally requires screenshots that show real use (not splash or login), previews that are app captures only, fictional rather than real-person data, no other platforms' imagery, and a specific "What's New". partial
• Google explicitly holds the developer responsible for third-party promotion by ad networks and affiliates; Apple ties outside-store marketing to account termination. partial
• none on the labelling principle. same

Check your app

pip install git+https://github.com/petresandu-cloud/okkok
okkok audit path/to/app

The report names this rule as google.listing-metadata-rules and says what to do, who does it, where, and how it knows.